SUM OF US: CRYSTAL PEPSI

Parody advert to coincide with the re-launch of Crystal Pepsi. The video is a pastiche of the original 1992 Pepsi advert starring Cindy Crawford, except in our version there's a twist. PepsiCo's palm oil policy in Indonesia needs to change, and our video has helped raise awareness for this important issue. The video was viewed over 2 million times across Facebook and YouTube and featured on websites including AdWeekCreativity OnlineAd Age, The Stable, and Politico

 

1:20 minutes / 2016 / Campaign Video
Client: SumOfUs

Directed by Simon Ryninks / Written by Zak Klein
Produced by Zak Klein and Simon Ryninks